Spotlight on Australian Product Businesses: Home Fragrance, Skin Care and Hair Care

In our previous segment, we explored the landscape of the home fragrances, skincare, and haircare sectors. Let’s switch gears and spotlight some Australian-owned businesses making waves in these industries. We’ll delve into their stories, successes, and setbacks, drawing out key lessons that could guide your entrepreneurial journey.

Home Fragrance Businesses

In-home fragrances, Glasshouse Fragrances[1] stands tall as an Aussie success story. Launched in 2006, this brand has carved out a niche with its signature scented candles, diffusers, and body products. Their commitment to quality, unique fragrances, and sustainability has struck a chord with consumers, setting them apart in a competitive market.

Another noteworthy mention is the Byron Bay-based business Ecoya[2]. This brand has made its mark with its eco-luxe candles and body care products. Their use of natural ingredients and focus on sustainable practices have endeared them to consumers who prioritize green choices.

Skincare Businesses

In the skincare sector, Jurlique[3] is an Australian gem. Since 1985, this brand has been offering skincare products rooted in nature. Their bio-dynamic farming methods and commitment to sustainability have earned them a loyal customer base, both locally and internationally.

Another standout is Sukin[4], an environmentally conscious brand offering natural skincare products. Sukin’s success underscores the growing consumer demand for transparency, high-quality ingredients, and affordable pricing.

Haircare Businesses

Among the haircare brands, Aesop[5] is a shining beacon of Aussie innovation. Known for its premium haircare, skincare, and body care products, Aesop’s blend of plant-based and laboratory-made ingredients has won over a global audience. Their focus on quality, sustainability, and minimalist design sets them apart.

Bondi Boost[6] is another notable example. This brand has disrupted the market with its targeted haircare solutions, specifically designed to address common issues like hair loss and lack of growth. The success of Bondi Boost highlights the growing consumer demand for customised, targeted haircare products.

Lessons Learned

Upon examining these successful businesses, several vital lessons come to light:

  1. Find Your Niche:

Whether it’s offering personalized scents or solutions for specific skin or hair concerns, finding a niche can significantly boost your business’s chances of success.

  1. Quality is Key:

Across all sectors, consumers crave high-quality products. They’re willing to pay a premium for products that deliver on their promises.

  1. Sustainability is Crucial:

Today’s consumers are increasingly eco-conscious, favouring products that reflect their values. Thus, incorporating sustainability into your business strategy can give you a competitive edge.

  1. Embrace E-commerce:

The advent of online shopping has revolutionised the retail landscape. Businesses that have leveraged e-commerce have been able to reach a global audience and scale rapidly.

As we continue our journey, we’ll delve even deeper into these sectors, providing you with the knowledge and tools you need to carve out a successful path in the product business in Australia. So, stay tuned!

Note: A niche is a specialised market segment for a particular product or service. Sustainability refers to avoiding the depletion of natural resources to maintain an ecological balance. E-commerce refers to buying and selling goods or services using the internet and transferring money and data to execute these transactions.


  1. Glasshouse Fragrances
  2. Ecoya
  3. Jurlique
  4. Sukin
  5. Aesop
  6. Bondi Boost

Share this post

Read more like this

By checking out our website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

Join our Circle and get 10% off*

Sign up to our mailing list here for access to exclusive discounts, our latest articles and newest products.

*discount applicable on any order over $50, redeemable online only.